Discovery Inc. Rebrand Campaign

KEY VISUALS | REBRAND | CAMPAIGN

Key art for Discovery Communications' annual Gatefold Ad. This year’s main focus was the upcoming announcement of Discovery acquiring Scripps International. This is conceptually visualized by showing the globe morphing with the different genres of each company’s top networks.

When the announcement came of Discovery’s acquisition of Scripps International, a rebrand of the company was asked for. As Discovery Communications transitioned to Discovery Inc., the globe key art became the face of our new corporate identity.

Creative Director // Janet Daniel
Art Direction/Design // Margaret Kellogg
Photo Producer // Mary Priestland
Production Artist // Matt Stockenberg
Copy Writer // Matt Stangl
Client // Discovery Communications Corporate Team

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VANITY FAIR GATEFOLD AD 2018